Modern-day packaging not only carries and protects products. It also promotes them by conveying information in an attractive manner. It influences customers’ perception of the products and their response to them.
Packaging can be of various shapes, based on your product and logistics. It can be of different materials, such as corrugated boxes. Packaging design can also differ, depending on the impression you want to make on your customers.
What Makes Packaging Design Great?
Product packaging is an industry in itself. It is also an important part of your marketing strategy. Many multinational design agencies vie to create innovative packaging designs and strong branding messages.
Packaging design means matching a vast range of products to packaging solutions. As each product has different requirements, packaging solutions also differ according to them.
The following are some factors that influence packaging design:
- Materials used in packaging, such as corrugated cartons, fabric, paper and more
- Dimensions, usability and durability, all of which affect the entire supply chain
- Shipping standards and regulatory compliance, which could differ from region to region
- Finishing details, such as color, font and so on
- Innovation, which attracts customers
- Styles, ranging from minimalist to luxurious
- Cost, which depends on the optimization of other factors
- Re-usability or finding another use for the package or its material
An original and creative packaging design, consistent with your brand, can be the key to success in the modern retail arena.
The Importance of Printed Packaging
Packaging design connects structure, form, materials, color, images, typography, and necessary information. Printed packaging is important as it is the last marketing impression you deliver to your customers. It is also the first thing buyers notice as a product reaches them. The small amount you invest in printed packaging will more than pay off in improved visibility among customers in crowded retail stores.
However, your packaging needs to be more than just attractive to succeed. It needs to have a few important features.
Honesty: Good packaging design does not mean depicting a product as something much better than it actually is. If you pack a small white candy in a package that shows a huge colorful one, it amounts to misrepresentation. This leads to dissatisfied customers and a sullied brand image. Represent the product in the best way possible, but with honesty.
Shelf impact: On retail store shelves, your product might be one among many, especially when customers see it from a distance. Your packaging has to be distinct and attractive to have shelf impact. Test your design by placing the product packages in various ways on a shelf. Choose a design that pops.
Extendibility: Your packaging design should be able to accommodate a new product or even a few changes to the product it was customized for. You should be able to use it for a sub-brand or for a family of products. Ensure that your packaging allows for slight variations without adverse effects to cost or appeal.
Branding: Successful packaging design is such that it becomes so intertwined with the product it carries that they are no longer seen as separate objects. Packaging is a mark of your brand’s promise. Everything on it should be in your brand’s custom typeface and colors.
Marketing: You can use printed packaging to promote a product’s freshness, its various uses, and production. Add an element of pleasant surprise for them by printing a discount code or a free service.
Transparency: Customers buy products with familiar ingredients. So, it is important to provide more information and clarity about your product. Printed packaging helps you to provide information on ingredients as well as size, model, quantity, expiry date, etc. This fosters trust and loyalty.
Convenience for retailers: Retail stores house many products from different brands. Store employees appreciate packages that have product information printed clearly on them. This helps them to stack the products on designated shelves. They can also try to sell products nearing their expiry dates sooner.
Differentiation: Great packaging distinguishes your product from the many thousands of products in stores worldwide. Even a brown corrugated box comes alive with uncommon design and creative graphics.
Find the type of packaging that suits different markets and use it to promote your product. It should address all customer requirements and influence their choices so that they even make impulsive buys.
Sales: Consumers are likely to notice and buy products with great packaging from an array of similar wares. They appreciate unique, thoughtful printed material. Choose an easily identifiable design that your customers remember.
Environmental safety: If your product and packaging are eco-friendly, print the eco-friendly symbol on your packaging. Retailers and customers will be able to identify your brand as an ethical and socially responsible one. It will also give you an edge over your competitors.
Advantages of Corrugated Boxes
Corrugated boxes are a versatile packaging material. Hence, they are used to pack and deliver a large range of products, including food, cosmetics, clothing, and jewelry. Many such products are also displayed in the same boxes.
Corrugated boxes are popular because they have the following characteristics:
- Lightweight and convenient to handle
- Protect and preserve contents during shipping, handling, and storage
- Available almost everywhere in various shapes, sizes, colors, and designs
- Provide information about contents and help promote them
- Have surfaces well-suited for printing
Such advantages of corrugated boxes have made them the first choice among packaging material in the mass distribution of products.
Corrugated Boxes with Graphics
Printed packaging has the dual purpose of disseminating information and promoting the products inside. It would be successful in doing so, only if the details printed on it are clear and legible.
The machinery used to make boxes is now highly advanced and agile. This means that corrugated boxes can be made of any size or shape and in any quantity at great speed. They can also be made in different colors.
The corrugated packaging sector is now developing systems and processes to address digital printing requirements. Such cutting-edge capabilities help the sector to offer far greater customization in packaging material. You can choose boxes of plain or colorful exteriors and interiors.
Corrugated surfaces are also suitable for high-quality printing. The surfaces of corrugated boxes absorb ink and retain it well. You can embellish your messages with various graphics and design elements that boost your brand equity.
If needed, you can also personalize them according to customer preferences. This is sure to win the ever-changing attention of your customers and set you apart in the fast-growing competitive market.
Custom-printed corrugated boxes are much more than just packaging with words and images on cartons. They are beacons that instantly steer the attention of your customer to your brand. These boxes reinforce and associate your brand name with positive images. The advantages they offer can help increase the growth and profitability of your business.
With the increased focus on sourcing and sustainability among customers, an investment in corrugated boxes with graphics is bound to increase interest in your products and boost sales.